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NFDA has made online customer satisfaction surveys a client-friendly option for your business! The NFDA OurSimpleSurvey program administers and manages family satisfaction surveys for you, providing immediate access to all response data to help your firm improve customer service, and creating easy-to-understand graphs and charts – all online.

Here's how NFDA OurSimpleSurvey works for you:

1. When you purchase the 50 survey Starter Package through the NFDA Resource Store, you'll receive an email with simple account set-up instructions (multiple locations are all included in just one account). Additional online surveys can be ordered at any time.

2. To every client-family email address (and to additional emails for other family members if the family chooses), OurSimpleSurvey will automatically send a customized invitation letter one week after the funeral service with a link to the online satisfaction survey.

3. When a survey is completed and submitted online, results are automatically emailed to designated staff at your firm. You also receive an emailed snapshot report each Sunday of all survey responses for the last 30 days. Data is maintained indefinitely in your easily accessible account.

For details about the business benefits of this simple online approach to gathering critical customer satisfaction data and to order, visit NFDA Be sure to check out the FAQ tab and take an informative online tour!

If you are an NFDA member who has used the paper-based Family Contact Survey, you're entitled to a special offer when you order online surveys! The next time you are ready to order more surveys, give the online customer satisfaction approach a try! To receive $95 off the 50-survey OurSimpleSurvey Starter Package at the NFDA online Resource Store, call NFDA at 800-228-6332. Each survey still costs only $1.35 for NFDA members, but now your survey data will be supported by the online account features and benefits listed above. This discount is available through June 30, 2012, only.

Paper-based surveys do remain available with NFDA OurSimpleSurvey. The management system allows you to print out invitation letters and surveys if someone does not happen to have Internet access. Recent studies show that over 79% of U.S. adults can be classified as "online," with the biggest increase in Internet use since 2005 in the 70-75 year old age group, and that 93% of Boomers (age 45-64) use email.

If you prefer to order paper-based surveys only at this time, they are currently available via the NFDA Resource Store. All NFDA customer satisfaction surveys, whether online or paper-based, are identical.