Learn how Have the Talk of a Lifetime can help consumers understand the value of funerals.
Posted: March 31, 2014
NFDA is proud to support the Funeral and Memorial Information Council's (FAMIC) national consumer education campaign, Have the Talk of a Lifetime, and encourages you to get involved. This campaign will help consumers understand that every life is special and worthy of remembering with a meaningful funeral or memorial service. With your help, the campaign will be successful and we will begin to change consumer attitudes toward memorialization. FAMIC recently unveiled two radio ads that you can use to encourage families in your community to have the talk.
There are two radio ads from which you can choose and, best of all, they are customizable. The ads will help people in your community understand why it's important for them to "have the talk" with their loved ones about life and the things that matter. The ads are not sales tools; they are educational in nature.
You've heard people say, "Mom didn't want us to make a fuss." Or, "Just put me in a box and bury me."
Each time someone says something like this, it impacts you, your business and your bottom line. It also points to a much bigger problem: People do not see value in taking time to remember and honor their loved ones at a funeral or memorial service. Death and grief have become something to be handled as quickly and efficiently as possible.
Have the Talk of a Lifetime will help families understand that, while getting through grief is never easy, a funeral or memorial service that reflects the life of their loved one will help them heal.
Visit the NFDA website for information about how to download the radio ads and other Have the Talk of a Lifetime campaign tools.
NFDA Public Relations Manager Jessica Koth recently hosted a free NFDA webinar, Inspiring Families to Have the Talk of a Lifetime: How to Make it Happen. If you missed this webinar, you can view a free recording of it. You will learn why it's important for your funeral home to get involved and how you can use the campaign tools in your community at little or no cost to you.
Share your stories!
Tell us how you are using the Have the Talk of a Lifetime campaign in your community. What has the response been? Do you know a family that benefitted from having the talk? Send an email to NFDA Vice President of Member Services Anna Bernfeld with your stories.
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