Posted: September 20, 2013
NFDA member Ed Mazur of Kapinos Mazur Funeral Home/Cremation with Confidence by Kapinos Mazur in Ludlow, Mass., has had great success in his community spreading the word about the Have the Talk of a Lifetime campaign. Have the Talk of a Lifetime is a new consumer education campaign developed by the Funeral and Memorial Information Council (FAMIC).
Every September, Ed conducts a presentation for a church group in his community. This year, he presented Have the Talk of a Lifetime to them. He told them that his presentation wasn't about caskets or vaults or burial or cremation; it's not a push to preplan or prepay. It's simply about sitting down with your loved ones and talking about how you want to be remembered. He encouraged the group to "have the talk" with their families.
About two weeks after the presentation, a family came in to make funeral arrangements. He recognized the woman from the church meeting; her husband unexpectedly died.
The family told Ed that they knew exactly what they wanted because they "had the talk" after the woman heard Ed's presentation. "Having the talk" was very beneficial because the woman and her husband had very specific wishes for their funeral.
Working with families that have experienced an unexpected death can be challenging. Ed noted that the meeting with the family went very smoothly and it was all because the family "had the talk" and knew how they wanted to remember their loved one.
NFDA is a proud member of FAMIC and is pleased to be a part of this groundbreaking national effort to help consumers understand the value of memorialization. It is critical that you get involved with the Have the Talk of a Lifetime campaign. With your help, the campaign will be successful and we will begin to change consumer attitudes toward memorialization. Visit the NFDA website to learn how you can join Ed in supporting this campaign.
Share your stories!
Tell us how you are using the Have the Talk of a Lifetime campaign in your community. What has the response been? Do you, like Ed, know a family that has benefitted from "having the talk?" Send an email to NFDA Vice President of Member Services Anna Bernfeld with your stories.
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