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New Insights into Ways Consumers Really Think about Funerals
Feb 07, 13  1:00 pm CT - 2:00 pm CT
NFDA Webinars -
Business Management


Thoughts and Feelings about Traditional Funerals and the End-of-Life Ceremony
(1 CE Hour)

Another Top-Rated NFDA 2012 Convention Workshop!

See your business through the eyes of today's consumers!
James Forr presents recent groundbreaking research interpreting what consumers think about funerals. Hear what you can do to adapt your services and facilities to fit the desires of the new consumer – and to ensure competitive advantage for your firm. Based on a 2012 national study conducted by Olson Zaltman Associates using their patented ZMET interview process.

  • Learn what today's consumers want for their end-of-life service
  • Understand the implications of consumer trends on your business
  • Identify and be prepared for more changes
  • Discover action steps to adapt to trends

Presenter: James Forr is Director of Olson Zaltman Associates, a cutting-edge market research and consulting firm, where he has managed research projects for Fortune 100 companies. He holds an MBA and is a published author and guest lecturer for many organizations and universities.

Registration Fees

NFDA Member 1st Registrant (includes CE) - $119
Additional Member Registrant requiring CE - $60

Nonmember 1st Registrant (includes CE) - $179
Additional NM Registrant requiring CE - $105

Event Type

Event Type:
NFDA Webinars


Note: All times listed are Central Time.
Registration for Webinars closes two hours before the start time.

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