The Osgood File
As part of NFDA's "For a Life Worth Celebrating" public education effort, NFDA has made a first-time radio buy on a popular national network radio program, “The Osgood File,” with Charles Osgood.
The NFDA radio ad on "The Osgood File" show, will reach roughly 8 million listeners in the 50-plus population. "The Osgood File" is heard on 381 CBS network radio stations, including high listenership in smaller markets and within the U.S.'s Top 25 areas. The ad also focuses on the value of a meaningful funeral.
Given the large number of NFDA members who are based in rural areas, NFDA carefully researched Osgood's program to ensure that it has heavy listenership in smaller markets. Additionally, the commercial will run on CBS NewsMax, with hundreds of affiliates.
To listen to "The Osgood File" radio spot, click here.
Click here for a complete list of stations that will air the commercial.
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